Overview and Challenge
Our mission was to redesign a website that would reflect the values and benefits of Recalc’s training programs. As a new entrant in the market, building brand awareness was one of the top challenges for Recalc. Establishing and maintaining trust with customers is always a critical component for long-term success. As a result, the team had to come up with a minimal website that conveyed Recalc’s value proposition & brand identity. Based on this information & various user flows, we were able to resolve the challenges in the new website design.
Challenges and Discovery
For this project, our team collaborated closely with stakeholders throughout brainstorming and ideation, ensuring user needs remained at the forefront. Recognizing the power of persona identification and competitor analysis, we tailored our design process accordingly, resulting in a user-friendly website that garnered attention. With Recalc, we prioritized journey maps and task flows to streamline user experiences, complemented by a simplified Information Architecture. Our design journey began with logo creation, utilizing mathematical symbols to convey trust and reliability to consumers.
Design and Execution
The designs imply the intrinsic values of Recalc – dynamic and progressive. Overall, the visual design is created from a perspective to build trust among customers, reduce drop-off rate and increase revenue. The website is very simple which conveys the value proposition offered and helps customers with easy and convenient navigation. We carefully crafted content for each page to build trust and credibility and convince new users to try the courses available. The dynamic yet flexible screens are designed to convey the benefits and allow the platform to be scalable and simplified to improve the experience of the users.
Results
A word from our client Katie Fifer - “Lollypop turned things around fast. I had a new website, totally redesigned waiting for me in a super short time. It was really exciting because they got to know my clients and my business. Super excited for the future and I wish the team all the best!”
Today, 3 years+ running, Recalc is thriving and offering Excel courses to many clients spread across different industries.